What
To completely redesign and develop the existing website to improve usability and accessibility for use by range of devices.
As well as managing online brand advertising across a range of platforms, and editing TV commercials and marketing image creation.
How
Design
After going through the requirements for the site, I set to work designing researching and put together a wireframe level design.
Once the key elements were confirmed and the visual styles agreed upon, I began development. Additional design tasks such as creating email signature blocks were also requested.
Development
The decision was made to develop a custom theme to meet all requirements. This theme had to be mobile friendly; meaning it had to be responsive, small page sizes, fast loading and support HiDPI ("Retina") screens.
Additionally, the site had to incorporate multiple methods of online payment in the most streamlined way possible.
Hosting
Speed was a key area of improvement for this website. Using a number of server side improvements to generate pages significantly faster, layered with additional caching via a geographically dispersed CDN and DDoS protection to assist further in speed, security and uptime.
All up, this setup resulted in speeds of ~5 times faster than the previous website, and 3-5 times faster than any of their their competitor's sites.
Photo/Video Editing
Whilst populating the site's content, many images had to be edited and modified in Photoshop, some
extensively.
Ad hoc editing was required for multiple TV commercials, as well as organising hosting for them.
Final design
