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YOMM is all about connecting, supporting and harnessing the influence of millions of young Australians.
To create a clean and minimal website, which
allows it's imagery to take prominence.
With a focus on being fast loading to allow for maximum engagement from users across a range of devices, primarily mobile.
To remain 'clean' and simple, while meeting the branding goals. A key focus was to do so, while appealing to an audience of varied tastes (13 to 21 year olds), while still ensuring good UX across the site.
To ensure page weight and load times remained as low as possible a custom theme was developed from scratch, ensuring no unneeded code was included. Although using WordPress as our foundation, much of the site which uses highly customised, performant code and arcitechure behind the scenes.
Speed was a key area for this website. Using an array of server side tactics to improve page generation times, combined with additional layers of caching - at a server level and through geographically dispersed CDN - I was able to ensure YOMM would be both reliable and fast, across public and user specific pages.
Imagery + Icons
To help lower page weight and provide crisp imagery across all screen types, SVG logos and icons were created wherever possible, for use across the site.
To ensure content remained the focus, photographs needed to be crisp - automatically selecting not just the clearest, but the appropriately sized image; optimising page loads.
As the technical lead for this project I worked on many development tasks – making informed, detailed, technical decisions throughout.
I also delegated, managed, assisted and reviewed other development tasks from a distributed team of developers across numerous timezones.
I was also regularly in contact with other stakeholders; determining requirements and providing continued updates along the way.
It’s fresh, exciting and the site is FAST!
It looks AMAZING!!!