Lyne Gatty Real Estate

What

Branding, logo and website redesign, including signage and print designs, plus hosting and broader ICT support around the business's digital presence.

Why

To redevelop the existing website to improve usability and accessibility and make it work well across desktop, tablet and mobile, while keeping within a modest budget. This was later expanded to include rebranding and redesign of all print and online media.

Who

Lyne Gatty Real Estate

A Tuross Head real estate agency I supported across branding, logo design, website redevelopment, hosting and Information and Communications Technology support.

How

Branding

Created a new logo using symbols and colours from the existing palette, reworked into a simpler, more modern design.

As an extension of the logo redesign all signage and stationery was recreated in a simpler, more elegant look.

Design

I reviewed the requirements, researched leading real estate sites and put together a wireframe-level design.

Once the key elements were confirmed and the visual styles agreed upon, I began to research premium themes to use as a base to ensure project costs remained low.

Development

Although based on an existing theme (in order to meet budget requirements), there were a number of requirements that required custom coding from within a child theme.

Hosting

Speed was a key area of improvement for this website. Using a number of server-side improvements to generate pages significantly faster, layered with additional caching via a geographically dispersed CDN and DDoS protection to assist further in speed, security and uptime.

The result was roughly 5x faster than the previous website, and 3–5x faster than their competitors' websites.

ICT Support

Provided broader ICT support around the website, hosting and brand rollout, covering the practical digital needs that sat alongside the public-facing site work.