Lyne Gatty
Real Estate



Branding Redesign
and
Website Redevelopment

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The objective

To redevelop the existing website to improve usability and accessibility and make it compatible with a range of devices, while keeping within a modest budget. This was later expanded to include rebranding and redesign of all print and online media.

Lyne Gatty Real Estate print media mockup

What was involved

Branding

A new logo, incorporating symbols and colours from existing pallet but reenvisioned in a modern simplified way.
As an extension of the logo redesign all signage and stationary was also revisualised in a simpler, more elegant way.


Design

After going through the requirements for the site, I set to work designing and researching leading real estate sites and put together a wireframe level design. Once the key elements were confirmed and the visual styles agreed upon, I began to research premium themes to use as a base to ensure project costs remained low.

Development

Although based off an existing theme there were a number of requirements that required custom coding from within a child theme.

Hosting

Speed was a key area of improvement for this website. Using a number of server side improvements to generate pages much faster layered with additional caching by a geographically dispersed CDN and DDoS protection to assist further in both speed, security and uptime. Resulting in speeds of ~5 times faster than the previous website, and 3-5 times faster than their competitors.

See the site

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