govspace



Platform Technical Lead
+
Branding and Website Design

The platform

An fast, scalable, online collaboration tool to help government communicate and engage with the public through websites and blogs.
Aimed for use by agencies with minimal technical capabilities — but still able to be fully utilised by those wishing to customise with their own themes and plugin code.

govspace

The design objective

To redevelop the existing website to improve usability and accessibility, while keeping within a small time frame.
This was later expanded to include branding for use on print and online media.

govspace homepage screenshot

What was involved

Branding

Creating a logo for the service, conveying a mix of authority and trust, with a casual element. Refusing to blend into the sea of navy blue government websites, a colour scheme of light and dark greys contrasted with a highlight of bright orange and white and sparing amounts of bright blue and green throughout.


Design

To remain simple while meeting the branding goal. A key focus was revisioning the content — particularly on key pages — to significantly improve usability and in essence, increase signups.

Development

Although based off an existing theme, there were many requirements that required custom coding from within a child theme; such as featured images for posts and homepage development.


Imagery

Creation of featured site imagery as well as library of govspace styled icons for use for blog posts and announcements.

In the media

User feedback

We had the website live within six weeks — compared to a 3-6 month process with a digital agency.
I'd like to personally thank all the relevant staff at the Department of Finance for how diligently they ran and maintained the platform
The platform helped transform how Australian government agencies looked at website development and costs.

Get in touch

If you would like to discuss how we can work together to create or improve your website.

Let's talk